In order to know what the audience wants to hear, a public speaker should take time to analyze the audience, which includes understandings its demographic background.
Audience analysis studies your audience along three primary dimensions: Demographic Analysis Who is in your audience? What are their individual and group characteristics?
Psychological Analysis What does your audience know? What do they believe? What do they think about your topic? Contextual Analysis When and where are you presenting? Why is this audience listening to you?
Each of these three dimensions is examined in more detail in the following sections. Depending on your topic and message, some of the following questions will be relevant and some will not: How old are they?
A talk about investment options would be very different if you are speaking with teenagers versus a group nearing retirement. A talk about nutrition, fitness, or fashion may depend on the gender of your audience.
Are audience members predominantly a certain race, culture, or ethnicity? This might impact your message, choice of language, gestures, and other aspects of your speech.
Do they share a common primary language with you? If not, you may have to be careful with slang, idioms, and other language shortcuts. What is their profession? Imagine talking about a scientific discovery with an audience of engineers versus accountants. What is their religion?
A talk about moral issues may depend heavily on the religion of your audience members. What is their educational level? Imagine the difference speaking to high school students versus lawyers. Are they members of a relevant organization?
Imagine talking about volunteerism with members of the Lions club versus non-members.
|Demographic Audience Analysis||A new statistic added to further define LinkedIn demographics is the amount of employed and unemployed users online.|
|Demographics and Audience Analysis | Free Essays - ashio-midori.com||Demographic Analysis involves age, gender, culture, ethnicity, race, religion, and educational level. Aristotle noted more than 2, years ago that few things affect a person's outlook more than his or her age.|
|What is Audience Analysis?||It is frequently used as a business marketing tool to determine the best way to reach customers and assess their behavior. Segmenting a population by using demographics allows companies to determine the size of a potential market.|
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What is their personality type? Introverts and extroverts have different preferences that may impact your seminar approach. Other qualities relevant to your speech? Is the audience homogeneous or heterogeneous?
It usually makes your life easier if your audience is fairly homogeneous in certain ways. For example, you can be far more technical if you are talking to a room full of engineers.
Just be careful not to assume your audience members are identical — they are not. What is the size of the audience? Larger audiences dictate many presentation differences compared to smaller audiences. In addition, larger audiences will tend to be more heterogeneous, and so you can draw fewer conclusions about them.
Finally, consider how you relate to the audience with respect to several of the characteristics above: Are you similar to your audience, or are you different?Our data shows the types of people who currently follow you on social, which is a good indication of your ideal audience.
Pair your personal data with the demographic data we’ve compiled here to hone your brand’s social media marketing and segmentation strategy.. Facebook Demographics. "Demographics Pro has helped me deliver actionable audience and market insights on a diverse range of projects for Fortune customers - I continue to be impressed by the depth of analysis it provides at a variety of levels; for research and audience targeting, to influencer identification and analysis, to understanding audience impact.".
Google Analytics has always been a great tool when it comes to understanding and optimizing online behavior. But with the addition of Demographics and Interests information as a first class citizen in the tool it brought a new level of insights into it.
How popular is Microsoft? Get traffic statistics, rank by category and country, engagement metrics and demographics for Microsoft at Alexa. 1. Think about it.
Find a quite space and analyze the audience on your own. Base your analysis on who you anticipate will attend your talk.
This step is the starting point for your audience analysis. Gaps in your knowledge about your audience will be exposed. As tempting as this is to fill in the blanks, you should engage with your potential customers and conduct as much research as possible.
As your business grows you should continue to evaluate and possibly change your target market.