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Get Full Essay Get access to this section to get all help you need with your essay and educational issues. It entered the electronics industry in the late s. Since s, Samsung has globalized its electronics, mainly mobile phones, which have become its major source of income.
The Samsung galaxy series is one of the brand builders for Samsung and hence we will discussing the marketing mix of Samsung Galaxy.
Despite the competition from similar companies, Samsung is growing manifold globally.
Samsung is a brand very common among the youth. Both, creative products and excellent service delivery provide a very personalized customer service.
It presently has a strong hold on the market owing to its trusted performance in the last decade. The reason Samsung has shot up in brand equity is the Samsung galaxy series and Android phones. Samsung Galaxy is a series of Android powered Smartphone designed, manufactured and marketed by Samsung Company.
The Galaxy series are high-end Smartphone series that include the likes of Galaxy Note Series, Galaxy Tab series and Phablets, which come with added functionality of a stylus.
Samsung has developed a very effective marketing strategy for its Samsung Galaxy series in order to compete effectively in the market.
However, in the present market scenario, a major part is dominated by the Smart phone and in that, the Samsung Galaxy series. Samsung has launched a number of Smart Galaxy Series smart phones and tablets, which have been well received in the market.
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In fact, it can be described as among the best quality manufacturers of tablets and high-end Smartphone. To be on top Samsung comes up with a new model almost every month or even less. Samsung Galaxy S5, the latest offering helps to optimize work efficiency and security and ensures business continuity.
PLACE Place not only means location and distribution schemes but rather includes the entire management process until the product reaches the final consumer. Samsung products are available in the market through varied channels working on the concept of channel marketing with the segments- Samsung retailers sell products through chains of supermarket chains clearly concentrating on the demand and opportunities to expand their in-store share.
Sales and service dealers are involved in corporate sales and they can also open their own exclusive Samsung showrooms. Modern retailers prefer to keep Samsung as an alternative owing to its brand name and quality products.
Samsung has a unique distribution scheme with a single distributor in a city who further caters to all the retailers in the area.
Newspapers and the electronic media help in promoting new launches as well as in informing the consumers about Samsung products and its goals. Samsung being a global giant in consumer electronics is well aware of the fact that Promotion is the strongest pillar behind the marketing mix strategies.
Samsung also has a heavy web presence and it marketed actively on all the major social media platforms. Billboards and posters as well as hoardings are put up in major cities.
Celebrities are also invited for the launch of new products. In addition, to help promote the global brand appeal often-famed celebrities are made its brand ambassadors. Public relations, putting out new releases, writing articles for trade publications among others are usually part of promotional schemes.
Price of a commodity says a lot about the product. Innovative products, which are exclusive to a place, are generally marked up to meet the demand curve and use skimming price.
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For instance, the recent launch of Galaxy Note 3 and Galaxy Note 4 witnessed a huge demand in the market. In such cases Samsung adopts the price technique, whereby they get a high value for a commodity before the competition sets in the market. In certain cases, Samsung also adopts competitive pricing schemes to out beat the competitors in the market.
Instead, other companies have to price their products lower in order to compete with Samsung. Develop Brand Loyalty by subsidising prices for Android phones with many features to cature the the younger generation who will become future loyal customers.
Develop customised applications that are custom made for niche markets e. Invest heavily in web based marketing through social media platforms as well asn advertising on billboards, newspapers and on popular radio programmes.
Invest in training pottential users on how to use products manufactured by the company. More essays like this:Dear Twitpic Community - thank you for all the wonderful photos you have taken over the years.
We have now placed Twitpic in an archived state. Samsung Marketing Mix Essay Sample. Samsung is a South Korean multinational company, founded by Lee Byung Chull, in the year It entered the electronics industry in the late s. Samsung promotions & online shop - Buy the latest Samsung products & get the best promotions, offers, deals & discounts at the official store online at Samsung Welcome to Samsung Malaysia Online store.
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